Last week one of my clients confessed to me that, “I’m thinking of getting a tattoo.” I was amused for a moment, as this client is a high-powered top executive with a very conservative organization– and who has teenagers in the house. The conversation continued, “I’ve always loved the Celtic symbol for Balance, and now … Read more
As part of my Marketing homework, I’ve been studying online sales sites – you know, those really long web pages that tell you everything possible about a product or service, with a Buy Now button at the bottom of the page. A feature common to most such sites is Testimonials, usually from people who achieved … Read more
In my year-long quest to see all of the movies nominated for Oscars from last year, I finally picked up Away From Her, with Julie Christie in an absolutely brilliant performance as a woman literally melting away from her life as the linkages in her brain come apart — while her husband, Grant, struggles with … Read more