When a Coach Can Help

Today’s guest blogger is Marcia Yudkin**, one of my Marketing Mentors.

When we drive, most of us know when we’ve reached our destination as planned or realize that we’re lost. We don’t need a driving expert to tell us we’re holding the steering wheel wrongly, heading north to go east or annoying others on the road.
Business is much more complicated. Destinations are no longer clearly marked.  We can be lost without realizing it or think we’re lost yet actually be moving ahead nicely.
Without a clue, we might be going around in circles, about to run out of gas where we can’t refuel.
An experienced business expert – consultant, coach or mentor – has observed people like you, knows common and uncommon signs of trouble, understands subtle relationships between cause and effect, and can tune into what you know but don’t realize that you know.
When does it make sense to ask for help from a coach?

  • When you are floundering, feeling confused or stuck in a pattern that feels wrong.
  • When you can’t see why you’re not getting the results you’re aiming for.
  • When you’re humming along and your inner voice wonders about your direction, methods or progress


One of the most common questions I get when I speak about coaching is this:

Why would I need a coach to help me do something I can do on my own?

My response:  If you can do it yourself, then why isn’t it already done?

Think about it! And have a great day.  Jim

**the first part of this post is from The Marketing Minute, by Marcia Yudkin, Marketing Expert and Mentor.  I read her weekly Marketing Minute newsletter and get a nugget of wisdom just about every week!  You can subscribe at http://www.yudkin.com/markmin.htm

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